In today's fast-paced digital world, creating a buzz around your brand can be challenging. With so many businesses vying for attention, it's easy to get lost in the crowd. However, with the rise of influencer marketing, it's now possible to reach a wider audience and create a more engaging and personal experience for your customers.

Who should use Micro Influencer Marketing?

Influencer marketing generally means partnering with influencers with a strong following on social media to promote your brand. But the space is now saturated and expensive. Single video can cost between 5-10 Lakhs and people now trust influencers far less than they used to. Similar to what happened with Bollywood celebrities. People trust those accessible to them. Micro-Influencers and nano-influencers with less than 10,000 following are almost twice more trust-worthy and therefore offer higher conversion rates. In our experience, the small but dedicated support for your brand translates to loyalty which doesn’t diminish when your marketing budgets do.

So if you are a brand looking to drive sales without outspending your competition from left right and centre, WYLD is for you.

How to create successful campaigns ?

Let’s look at two examples.

One example of a successful influencer marketing campaign is the Nykaa Army. Nykaa partnered with micro-influencers who were passionate about beauty and had a small but highly engaged following on social media. These micro-influencers, known as the Nykaa Army, created user-generated content for Nykaa's social media platforms, which helped to increase engagement and sales for the company. They also have Jahnvi Kapoor as their brand ambassador but in an industry where trust is paramount, you need to know the other person isn’t just selling but using the product themselves.

They paired that up with physical kiosks for people to try their products and more transparency than most other brands. Carving a substantial market share when the industry has been ruled by the oligopoly of global giants like Lakmé for decades is nothing short of extraordinary.

Another campaign using user-generated content was when Coca-Cola became the older generations’ drink and couldn’t make a personal connection with teens leading to falling sales. To address this, they launched the #ShareACoke campaign which involved removing the Coca-Cola brand name from bottles and replacing it with 250 common teen names. The idea was to create a personal connection with teens by putting their names on the bottles. The campaign had been successful in other countries, but the key insight in the US was to encourage teens to purchase and share bottles with their friends’ names on them. As a result, 1.25 million more teens tried Coke during the following summer and participating package sales rose by 11%, making #ShareACoke the most successful campaign in the USA to date. The solution was simple but powerful: connect with consumers on a personal level to drive sales.

Key lesson here is knowing what your customer wants other than the biggest discounts. Focus instead on giving your customers the next best thing that they want- trust, a reason to brag or share their purchase etc. Placing your bets on the right customer by deciding how much and to whom you should give a discount can earn you more than the discount you gave away. This is where we come in.

How WYLD increases sales?

Partnering with WYLD can help you to create a successful influencer marketing campaign that drives engagement and sales for your business. By using WYLD's platform, you can connect with micro-influencers who are passionate about your brand and use their highly engaged and homogenous following (your target audience) .

WYLD allows active social media users, with as little as 1000 followers, to earn from every purchase. While simultaneously putting your brand in front of curated lists of people with similar tastes (what an expensive marketer might call ‘market segment’ and brand positioning for ‘target customer’).  

The micro-influencer earns a cashback on their purchase of your product every time they give you a shout-out on social media. It could be pictures of them using, bragging, gifting or just adoring their purchase but you, the brand, earns brownie points for creating satisfied customers.

Why join WYLD?

Influencer marketing is saturated. Fewer and fewer people now trust influencers. Our brand partners have joined us not because we can advertise you across the country but instead drive real sales through people who are trusted by their followers. 

Because we don’t pull influencers out of a database . We turn your customers into influencers for you, convincing their friends, family and followers to try your product. What is that worth to you?

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