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Nano Influencer & UGC Marketing FAQs
Everything you need to know about WYLD — for creators and brands.
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Getting Started
WYLD is India's largest UGC marketing platform connecting 100,000+ nano and micro influencers with 500+ top brands. Creators earn from paid campaigns, access exclusive brand deals, and unlock once-in-a-lifetime brand experiences.
Yes. Joining WYLD is completely free. You earn money — WYLD never charges creators a fee.
WYLD is available across India. Our creator network spans Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata, and 50+ other cities.
Eligibility
Minimum 1,000 real Instagram followers. Your account must be public, personal (not brand/meme), have 10+ posts, and you must be 18+.
No. Each WYLD creator account is linked to one Instagram account. Using multiple accounts is a violation of our terms.
Currently WYLD primarily supports Instagram creators. YouTube creator support is coming soon. Follow @wyld.in for updates.
Earning & Payments
Apply to paid brand campaigns in the app. Get approved, create the content (Reel, Story, or YouTube Short), post it, and get paid to your bank account. Payments are processed within 7–14 working days of content verification.
Earnings depend on your WYLD Score, follower count, and the campaigns you apply to. Campaigns range from ₹500 to ₹50,000+ per piece of content. Top creators earn ₹50,000–₹2,00,000+ per month.
Payments are processed within 7–14 working days after your content is verified by the brand. Funds are credited directly to your linked bank account via UPI or NEFT.
WYLD charges a platform fee on brand campaign payouts. The fee varies by campaign type and is disclosed upfront before you apply. There are no hidden charges.
WYLD Score
WYLD Score (0–1000) is your influence rating calculated based on follower count, engagement rate, content quality, follower authenticity, and posting frequency. Updated every 15 days.
Post consistently (3–4x/week), engage with your audience (reply to comments), use relevant hashtags, never buy followers, and maintain a public, authentic account.
Drops usually happen due to decreased engagement rate, reduced posting frequency, suspicious follower activity, or content quality issues. Check the WYLD app for specific feedback.
For Brands
Visit the Brands page on getwyld.in, fill out the enquiry form, and our team will get back within 24 hours to discuss the right UGC solution for your brand.
Instagram Reels, Stories, YouTube Shorts, product photography, and AI-generated UGC creatives. All content comes with full commercial usage rights.
Campaigns start from ₹15,000 for the Savings Model. Barter programs vary by product value. Privé and AI UGC are quoted based on volume and brief complexity.